What are you trying to do?
Seriously, you have a business. You want people to do business with you. But do you really?
What is your message? Does your logo, store sign, letterhead, signature reflect what you are trying to do? Is it consistent?
If your company is new, you’ll want to develop a consistent message and a logo that tells who you are. Simple, easy to read, shows what you are trying to do — those are the easy rules.
Now, excuse me – I’m headed back to the drawing board.