Informative or Persuasive?

When someone asks what you do, what do you say?

It’s important if you’re looking to grow your customer database.

First you need to decide if you are going to answer that with an informative answer or with a persuasive answer.

Here’s my informative answer:

I own a small business in Iowa called Debworks.  We work with small businesses to show them how to add online marketing into their marketing plans.

Here’s my persuasive answer:

I own a small business in Iowa called Debworks.  We show business and individuals how to use time and money they already spend to create additional revenue.

Which one would you respond to?

(I’m reading Small Message, Big Impact by Terri L. Sjodin and will be sharing tidbits over the next few weeks. )

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