needalittleadvice.comSOBCon 2009 | needalittleadvice.com

The Virtual Meets the Concrete

deb — Thu, 04 Feb 2010 05:50:04 +0000

Last year I attended SobCon09 – and met many of the people I’d previously only had conversations with on twitter. Successful Outstanding Bloggers Conference – required to advance your business to the next level. I hung out with some of the big name people – and that created avenues to stronger conversations over this past year.

Today – I want to talk about the people who took some time out of their busy schedule that weekend to welcome me, answer my questions and continue to stay in touch. They are the reason that I continue to grow in the social media realms.

@geekmommy Lucretia Pruitt was on a panel. I love her cutting wit and at SobCon she was suffering from a migraine. It did not slow her down, she’s the expert at just barreling through and doing what you have to do.

@jasonfalls Jason Falls – sat at my table. He’s another person with cutting wit. He can be sharp, to the point and does not suffer fools gladly. It was my good luck to see him having a skype conversation with his children. Yeah, he’s a real dad and it shows. I learned from Jason that all is not what it looks like. There are many layers to that onion.

@bradshorr Brad Shorr – one of the smartest guys in the world. We had some great conversations about SEO. Admittedly, I’m a little clueless on that topic. Brad spent some time showing me why I need to know more. He also followed up with phone calls after the event. Who does that? Brad Shorr does.

@Shashib Shashi Bellamkonda In real life, he’s a quiet guy. He’s also a great observer – and brings major good things to the small business conversation.

@GeoffLiving Now here’s a man with passion. In person, he’s busy and very focused on what he’s doing. You just want to follow him around to see what change he’s creating in the world. Hey – that’s what I do online with Geoff too!

@PhilGerb Phil Gerbyshak Yes – that man is as happy as his avatar. Always ready with a hug and a good word.

@BeckyMcCray Becky McCray is small business. She taught me how to use my camera to shoot video. She hung out in the hallway with me (and we all know the hallway is where you learn things at conferences). She broke bread with me. Becky is a friend, aren’t I lucky?

@CCSeed Richard Reeve Richard and @northernchick Kathryn Jennex – these two lovely people spent a lot of time with me — both are a compass point for calm in my life. Richard is a Jungian psychology student. Kathryn is possibly one of the kindest people in the world.

Online we live in a virtual world – we can create and shape our persona any way we want. I’m a pretty smart cookie – and wondered if I’d appear that way in real life too. I rather felt like Sally Field – You like me! You really like me! Turns out the persona I was shaping online just happened to be the real me. Meeting some of my online friends in real life gave me the opportunity to live into that person I said I was. It’s pretty cool to say you are who you are – and then to actually live into that space. It’s been so good for me, that I’ve declared this year as the year I live into my greatness. My virtual (and real) friends hold me to the standard I’ve set.

Now that rocks!

This blog post was written in response to a call out from Liz Strauss and Terry Starbucker – the real power behind SobCon. I plan on attending again this year – and always welcome an opportunity to write about the specials available. #SobCon2010 Read more about the promotion for SobCon10.

Lasting Impressions

deb — Thu, 25 Jun 2009 05:05:00 +0000

Yesterday I talked about what my tattoo looks like.

Now, how did I choose who would do my tattoo?

The most common way people choose their artist is by word of mouth. You’ve seen someone’s tattoo and really like it. That held true for me as well. My neice has a tattoo I really like so I asked her who did it.

Izzy at Lasting Impressions. I called and made an appointment for early June. My friend and I were both going. About a week prior, our schedules changed and we needed to reschedule. So I called again and talked to Katie.

The only day we could go was on a Tuesday. Katie does her job well. Izzy is off on Tuesdays. However, she informed me Jameela is one of the best tattoo artists she’s ever seen. Katie talked about her work, her love for the art and personally recommended Jameela’s work.

I’m a feminist at heart, and believe as women we need to support each other. I made the appointment with Jameela.

Jameela is indeed a talented artist. She also lived in Athens Greece for a number of years and was able to verify my words were correct, and she drew out the tattoo freehand and it was perfect. Jameela did Keri’s tattoo (see part of the process in the picture). It took longer than expected and she had to pick her brother up from the airport.

She gave me a choice: wait until tomorrow or have Taylor, her protege, do my tattoo. Wow! I’d waited and finally made up my mind, drove 50 miles and now my artist can’t do it! My reasonable brain understood her reason. My nervous brain was freaking out. I had seen Jameela’s work, but who is this Taylor ? What about my decision to support the women of the world? All that synchronicity was flying out the window.

I thought about what my tattoo was going to say. Peace. Be still. I took a moment and calmed down. I then went and looked at Taylor’s work (all good artists have a book with pictures of their work). I already had the design drawn up, he would be just doing the tattoo. I said yes, Taylor can do it.

It turned out just fine. Taylor was patient, took time to answer my one million questions and did the procedure as painlessly as possible. I do love my tattoo.

Now let’s look at the process and see where we can overlay it onto other areas of our lives.

How To Make A Good Decision

1. Look for examples of what you want, and then ask for referrals.

2. Be flexible, being rigid often requires going against the flow.

3. Don’t freak out. Take a minute or two to step away from the situation, get calm and then decide.

4. Be thankful.

Lasting Impressions

114 Welch Avenue

Ames Iowa

515-296-4642

http://myspace.com/jmeela

Does Controversy Work?

deb — Fri, 08 May 2009 05:00:00 +0000

Probably the most controversial speaker at SOBCon09 was Lauren Freedman. She professed to having no real social media skills, refused to answer questions during her presentation, said she was usually home with her child during this time – and stated a lot of facts and figures.

It was the presentation that made the biggest difference for me! A real case of don’t shoot the messenger. Let me give you a little background info on Lauren, share some of the things she talked about and show you how this made a difference for me.

Her bio states:In 1994, Lauren Freedman leveraged her 15 year retail and catalog career and passion for merchandising to found the e-tailing group, inc. The firm’s mission was, and continues to be, providing strategic and e-commerce solutions to online merchants as well as businesses targeting that market. An extensive client list has included Fortune 500s and start-ups. From involvement with the initial launch of sites like Toys “R” Us, The Vitamin Shoppe and Kodak to specific initiatives for clients including Scholastic, J.Jill, Orbitz, USA Today, CTW and MSN, her role becomes Strategist, Merchant, Facilitator, Educator and Spokesperson.

Here are just some of the notes I took from her presentation.

shoppers choose the online channel of shopping because:
it saves time (54%)
they can locate hard to find items (40%)
and they can save money (34%).

who is shopping online?

Surgical shoppers (list shopper)
shopper who needs something specific, the hard to find products
deal seeker – free shipping, discounts, give me something
information seeker – need a new dishwasher and need ideas
gift givers – gifts, gift cards, etc

What percentage of time shopping involves researching?
42% of shoppers spend ½ their time researching

women rule shopping!

These items are considered to be blessings:

opt in daily emails 68%
video on demand 70%
tivo/dvr 77%
online coupons 81%
cell phone 85%
rewards, loyalty cards 88%

Beauty customer is very much interested in the information

Strategic placement of promotions is mandatory

gifting evolves from wish list to mobile access

34% of consumers have purchased from wish lists in 2008

phone texts are really sending people to the stores (1 800 flowers)

product page content must be robust

white glove service includes:

people want to shop at a risk free environment
stellar service across the board should be non-negotiable
lead with loyalty – remind them about loyalty rewards programs

Now, how can I convert this information into usable ideas? Let’s talk a minute about that. I am starting a blog specifically for network marketing and my Melaleuca business. I want people to follow that blog and become business builders with me, or become a customer of mine.

So I know that:

the content must be robust
I need to lead with loyalty rewards
There should be excellent customer service
My promotions should be placed strategically
I need to offer the reader ondemand video and email subscriptions
I will be talking to surgical shoppers, information junkies, deal seekers, special item seekers and gift givers.

All of those items are also key to my Melaleuca business as well. Lauren has helped me target my customer, shown me what that customer is looking for, and began the planning process for the blog (and for my offline business as well).

Not bad for controversy. Better lesson is to listen to the speaker and hear the message – and don’t dwell on the delivery!

And here’s my action item: visit www.debthinksgreen.com and see where you might be using toxic products in your home (take the tour). Get the free ebook, and request more information. Want to just call me? 641-458-1114

Take Aways: ROI for SOBCon09

deb — Thu, 07 May 2009 05:05:00 +0000

Successful Outstanding Bloggers Conference 2009

I’m going to mash three days of conversation, listening, meeting and greeting and instruction into just a few sentences. These are my takeaways. They should stand by themselves – and anyone can use them to further their objectives.

I wanted to be able to look back at these mashed items, and be reminded of the entire conversation. I also wanted to give these items as a gift to those who were not there. The items are enough for you to say “ahhh, I get that.” And they should spur you to find a way to be at SOBCon10!

Chris Brogan and Julien Smith

Make your own game: stop playing by other people’s rules.

Its about standing out — everyone will think of you as the specialist. Stop trying to be someone else, that is already taken.

There is a system to everything. Discover it, and profit. You can be in the system, or you can understand the system. Find out what the rules of the game are – and then be yourself in them.

Don’t be that guy.

handing out biz cards without talking to people – is that guy.

I’m reaching out to shake your hand and you put your tongue in my mouth. That guy.

Good leverage: build karma bad leverage: pyramid scheme

Brian Clark from copyblogger:

Don’t be a digital sharecropper. Own your content, write your own content. Use the tools to refer people back to the blog. Don’t live on the blog.

Denise Wakeman and Chris Cree:

Are you a blogger with a blog or are you a business owner that uses his blog?

Try a joint venture partnership. Work with someone on a project, share in the outcomes – then on to the next project. No long term commitment there.

Brad Shorr and Stephen Smith

I need to learn about this stuff. Tags, categories, metatags, internal links, above the fold, F shaped pattern, SEO tools.

Jeff Willinger and Terry Starbucker – Back Office

You have to be disciplined. In life go for the lowest hanging fruit – do the same in business. What is the easiest thing for me to do with work in mind – I go for that. What is the easiest thing with the biggest return – go for that.

you need a business plan – because you’ll need it. What product, what you think that product is going to do, who your audience and why they are going to buy it, the expenses assessment, how you’re going run your business

do an exhaustive amount of research on your client and figure out how to prepare an ROI report for them to show them the value of your work

Terry Starbucker intro on Saturday

The better you are at the traditional stuff, the better you will be able to transfer it to the digital stuff

The value targets of social media:

(easiest to hardest)

keep my faith in humanity
make me laugh or sing
inform me
teach me
inspire and challenge me
SELL ME

Zena Weist, Lucretia Pruitt GeekMommy, Chris Garrett, Jason Falls : PANEL

Conversational marketing is what social media is. It doesn’t need to be complicated, or hard. Its just having a conversation. … Jason Falls

there’s certain etiquette on twitter. At least get to know me before you try to pitch me. …Geek mommy

It’s not a magic bullet….It’s a tool, a tactic. It doesn’t replace the good stuff you are already doing. .Chris Garrett

Twitter is a start, but sometimes it can be a finish. 85% of our conversations we have to take offline. …Zena

there is a solution for whatever you are trying to achieve in this space. It is a huge powerful tool that allows people to connect. It’s also a persistent connection – word of mouth that does not go away...Geek Mommy

Kali from the Image studios

- connection between presence and business.

Tips:

Get feedback on your handshake, business card etiquette, send personal notes

edit your smartphone signatures, love your outbound voicemail greetings

grammar articulates intelligence and exposure, maintain consistent pitch

10 second elevator speech

visual impact has greatest impact

current hair style that fits lifestyle, make up applied daily, look at your teeth

retain wardrobe support, alter 70-80% of your wardrobe

honor your space

disorder at home creates disorder at work

Geoff Livingston – A complete and integrated approach to an online – offline customer outreach strategy

How to make social content deliver:

Create a call to action

email newsletter is a great way to engage your customer

outbound:

email
webinars
white papers
events
offers
ads
loyalist activities

inbound:

more information
participation invites
feedback loops
harness group intelligence
user generated content
fluid enterprise

ROI KD Paine

am I selling stuff – or doing stuff that leads to revenue?

Decide up front what you are doing: tracking sales or measuring relationships

Liz Strauss

if you have 18 fishing poles in the water, you run up and down the bank and if you catch a fish you throw it back in because you think you’ll get a bigger fish

be clear on what you want to do
be clear on who you want to reach
find out where they are
listen to what they say
find out how to engage them (twitter, facebook, linked in, myspace, guya, – depending on who they are)
sit back and try to imagine if I were those people, what would move me
try to be irresistible (from heart and vision) – what would make it easier in my life

A few useful tools:

The Art of the Start by Guy Kawasaki

www.freshbooks.com for time tracking

Free by Chris Anderson

Do What You Love

deb — Wed, 06 May 2009 11:57:00 +0000

I went to a convention this week, Successful Outstanding Bloggers Conference, in Chicago. I got up at 5:30 and went to bed at 11 – for six days. It was non-stop learning, taking notes, talking to people, planning and being on the go.

You’d think I’d be tired. That I would need a day or two off to ‘relax’.

I don’t. I actually feel energized. I feel like I am doing the right things. I’ve been planning and taking action. I’m working with new people and participating in group joy!

I’m doing what I love. Writing, making sense of things, being with people, having conversations. Connecting people.

How often are we out of sync? Do you have days where you feel ‘blah’, where you’d like to sleep in, where you don’t want to go to work?

I propose you find a way to do what you love. Or you bring what you love into the equation of your day. Why shouldn’t we all have HAPPY waking hours, doing what we love? What could you be doing today, what small step could you take, to bring yourself closer to doing what you love?

The picture is the lights at Fullerton Avenue on Lake Michigan. It reminds me that even in the dark, we can look for the spark that lights us up………

Sunday Afternoon Joy

deb — Mon, 04 May 2009 12:13:00 +0000

Trust Agents Chris Brogan and Julien Smith

deb — Sat, 02 May 2009 13:33:00 +0000

Chris Brogan and Julien Smith: Trust Agents

They two wrote a book , but first they wrote a change this manifesto – and then someone bought the idea of them writing a book

advice: don’t own a piece of clothing you don’t love (liz and julien)

Chris and Julien met at a podcamp and clicked, saw people incredibly successful at what they did even though they started from nothing – and then there were those who were not successful.

why is it that people are successful on the web and why are some not?

One: Make your own game: stop playing by other people’s rules.

make your own game – stop playing by other people’s rules Perez Hilton a good example: tried to get hired by the mainstream press, People, they said no. He said ok, I’ll just blog. Be the damn best small business online marketing consultant in the world – becky. Antibrand – geoff livingston. Inspire someone. Go around giving hugs.
Inventing your own. Constantly.
Its about standing out — everyone will think of you as the specialist. I stopped trying to be someone else, that is already taken.
There is a system to everything. Discover it, and profit. You can be in the system, or you can understand the system. Find out what the rules of the game are – and then be yourself in them.

Two: membership has its privileges. Be one of us.

outsiders do not influence insiders
search marketing conference (considered to be spam) – he knows everyone and he is one of us.
Be where the people are in your industry – be an insider. Having someone on the inside encourages us to be insiders too.
Insiders forgive each other more and forgive each other faster
its about belonging

Three: Archimedes principle. Wrong guy!

Leverage engine – use it or be used.

big switch rewiring the world, from edison to google – nicholas carr (book)
big companies are getting into social media because they see the leverage
banners, ecommerce, — leverage points
danny brown does a lot with cause marketing
less work: higher worth ( and more time with the kids) do it once, and then do it over and over and over again
write it down – put it on paper or on the web (indexed by search engines)
free hugs campaign: started in australia, he videoed it, the band sick puppies put their music in the video — it went viral 47 million and counting
where the hell is matt on you tube – guy out of college, does a stupid dance on his tour of the world stride gum picked it up and sent back to do it and get a better filming — people say I’ve been there, I wish I were there, how did matt get that job?
Be the center of the network and then build relationships.
Dunbar’s number theory – have group of 150 people or less. Be the center of that. You are the connector of that. Be part of as many 150′s as you can – that is the magic trick.
Linked in – sucks. It does not facilitate good behaviors. Two groups by industry or location.
It’s about access. So what instead? Find people, the ones who matter. Connect with them

Five: don’t be that guy.

handing out biz cards with talking to people – is that guy.
Have empathy towards other people.
Think constantly how other people feel. What can I do to help other people.
I’m reaching out to shake your hand and you put your tongue in my month. That guy.
Make it about the other guy.
Its about empowerment. Make sure people have a voice.
Know when to be visible and when to ghost.
Good leverage: build karma bad leverage: pyramid scheme
reputation comes from empowering others
826 project (see Dave)

Six: The power of many. Build an army.

educate others
from craft to craftsperson — make it from craftsperson to cottage (build an army)
from cottage to factory – it’s about mass.
From factory to cafe – its about mass customization. Be agent zero – at the center of every network.
chris@chrisbrogan.com juliensmith@gmail.com

Your Business and Your Blog

deb — Sat, 02 May 2009 05:05:00 +0000

I’m at SOBCon this weekend and have been taking notes. I’ll be sharing those over the weekend.

Denise Wakeman and Chris Cree The Business and the Blog

Denise:

We are having a conversation today about the intersection/crossroad that Chris and I meet at. There will be their two different perspectives.

Are you a person who has a blog, and hence is a blogger. Or do you have a business and use a blog for your business?

I help professionals leverage the blog, use the tool as a blog – Denise

I come from the opposite side – Chris

Denise is: an online marketing advisor and founder of the blog squad. She uses social media tools to manage their online reputation. Online since 1996. I create massive online visibility for professionals in business.

Chris is: one of the original founders of sobcon, navy guy in fast paced shipping industry. Created the success creeations as a blogging and social media firm. I had to shift perspectives from consultant to business owner and doing training, live events and public speaking engagements.

Chris, you came from a structured back ground – what caused you to go this new way?

Totally fed up with long hours. I started a hobby blog because I wanted to be a writer. Found out I had an aptitude for that. My wife said I’d better figure out a way to get paid for it or find another hobby. I started selling my services on helping people with wordpress. I knew there was a market because people were willing to pay me.

Did you tell people you were available or did they just come to? It was a little of both. I connected w/someone at first sobcon and knew my background and became a client of mine.

Do you consider your business to be a blog business? Unless you’re generating gobs of money from your blog, then a blog is not a business. My blog was my credibility and I get business because of my blog. It’s a good calling card to give you credibility as a speaker, especially if you have an audience.

Denise, you’ve had multiple businesses where you partnered with others – how did you decide who to team up with?

It starts sometimes by accident. My first business was my first husband and we started a consulting business in the mid 90′s. It ended when the marriage ended. By that time I had plenty of skills, knowledge and passion about using the internet as a marketing tool. I teamed up with a client on the blogging stuff. I’m on my own again and I’m excited by that. I don’t work by myself – I have a virtual team behind me. I don’t want to be a technician, I’m more interested in the strategies. I partner with a support team – that is critical for me to grow and succeed. Another level is having joint venture partners.

What are joint venture partnerships? When 2 or more people decide they want to create something together (product, teleseminar series). It will be more powerful bringing in someone that compliments what I do. I found someone, Lou from loutube who knows video ( I really don’t). we joint ventured on a teleseminar class. We split the costs, developed it, and then prepared the product. It’s a one off experience. We now sell the product from both sides – and we are not tied together. So it’s project based – joint venture partnerships.

What are the advantages to doing that? Reach more people. More credibility. I’m now seen as an expert (in video). It helps me reach new markets.

Chris: when it comes to business, business is a team sport.

How does your blog currently fit into your business? Chris: my blog is my website. I am learning how to overall my blog to make it look more like a business. I use my blog to target specific keywords.

Paid search: you buy clicks – buy keyword. Organic search: Google is trolling the web and putting up those organic results. My blog is my credibility. It is also marketing because it pulls in search traffic, some of which converts into business.

What about rss feeds? Those people are following my content. My subscribers are looking for regular maintenance and update tips. My new clients have a problem – they need help with their wordpress fix.

Denise: post minimum of 2-3 times a week. It’s important to stay visible.

Chris: I’m not as fixated on the money. I’m a lousy salesperson because I’m not money motivated. My wife is the money person – she’s about the bottom line.

The passion is the driver. You gotta do what you are passionate about. It will take you pretty far in your business.

What is the difference between the persona of one person blogging and more than one blogging? Denise has has blogs that are just her voice. Occasionally her partner blogs – but they just keep their own voices so people know they are blogging. Copyblogger is a good example of a blog with multiple authors – blog posts related to copywriting.

How do you go about expanding your image on the web?

Denise: methodically and strategically. I use all the SM tools available. I’m consistent about it – I blog consistently, I’m active on twitter and facebook. I also sign up and create a profile for all SM sites out there – I don’t always use them, but I make my profile available. I also make sure I feed my blogs into that bio. I don’t know where someone is going to find me. I make sure there are links to my bio, blog and twitter stream. Associate yourself with big thinkers – I’m active on facebook every day. Linked in has a powerful section called answers where you can extend your credibility and thought leadership in your niche. Also you can ask questions and get some great research. I’m pretty strategic about my visibility. I use my blog as my home base. I want to bring people home to my blog – that’s where I control my message and content. Biztipsblog.com buildabetterblog.com @denisewakefield @chriscree

subscriptions: rss or email?

Both! Be sure to provide both! 12-13% of blog readers subscribe by RSS. That’s it.

What about links inside your blog?

Chris: They are the currency of the internet! I’m all for it! They don’t cost you anything. Make them relevant and interesting and apply to write you are writing about. Google sees them as a currency. It’s also good for my audience – they can get to the source material. I’m a firm believer in planting and harvesting. So if you plant outbound links, you’ll receive lots of inbound links.

Why Won’t the Grapes Grow?

deb — Thu, 30 Apr 2009 05:00:00 +0000

Meet Judy and Vern Harper.

Here they are working in their vineyard within walking distance from my house. One bucket has water, one has new plants.

This particular vineyard has been a little tricky for them. They’ve been working it for 7 years now. Normally, the vines should be growing well and producing. They’ve had a few of the vines that are doing better here. Yet, they still had to come in and plant new ones.

It’s located at the top of a hill, next to the first cemetery in the county (no longer used) – in a very windy location. They wondered if the wind was causing the problem. However, there was no sign of wind destruction.

We have an excess of deer in our area. The conditions have made it so that during hunting season the hunters are not able to kill as many deer as allowed. Flooding, warm weather, and smart deer all contribute. Now maybe you are shuddering about killing deer. Stop that! Out here, the hunters are not killing for sport. Most of them are feeding families with that deer meat. The ones that hunt for sport are not allowed on my property.

Deer like to have different areas to play in. They need trees for cover from danger. They need running water for drinking. They need open areas to romp in. They need fields to find sustenance in. They tend to run in herds and use the same areas year after year. On my farm, we have trees, open fields, a creek, and lots of hills.

One day I was working in the cemetery, righting headstones, weed whacking and just enjoying the view. I was lying on my back, playing the cloud game. I heard this loud noise and sat up and looked over. There were about 10 deer in the vineyard! They had crossed the road, come up the fenceline, went through the trees and jumped over the fence. Eating grapes.

I called Vern and he immediately came and put up a higher fence. Problem of the grapes solved! It was too late last year to replant, so they are doing it now.

Moral of this story: Do what you know works. Look to others for conversations and observations about your product. Sometimes solutions can be found when you are playing the cloud game!

Website: www.townsendwinery.com

Phone: 641-456-2836

Vern and Judy are sponsors of my experience at SOBCon 09. Look for some fun changes in their website! And be sure to schedule a trip to the winery this summer — nothing better than good wine!

SOBCon 09: First Day

deb — Sun, 26 Apr 2009 12:22:00 +0000

Friday it all begins. I’ve been reviewing the schedules and thinking about the things I want to learn – and use in my business. I also have four sponsors and will be considering their businesses as well.

I am a marketing executive for Melaleuca. My position with them entails introducing people to the company, helping them find products that will work to enhance their lives and create greener homes. I don’t sell products! I do talk about them. I also help others to do the same. I will NOT be blogging about products (the company has all that information). I will be blogging about network marketing!

The Franklin County Historical Society preserves our local heritage and shares it with others. I am helping them bring their information to the internet. We are looking at two blogs about historical sites.

Townsend Winery opens this summer. They have spent the last 8 years or so preparing their business (built, worked the land, paid for everything as they went). I will be helping them set up and maintain their blog.

Cornerstone Cottage, owned by Judy Wrolson, is a great local gift, craft, fun things store. Judy is ahead of the curve in this conversation. She is using twitter and facebook. I’ll excitedly be helping her create a blog to rock the crafting world!

Pat Palmer is The Computer Guy. He does onsite repairs and offsite ones as well. Pat is one smart cookie – and he’ll be using his blog to generate more business.

In a nutshell, I am working with clients who have new blogs. Nothing like starting fresh!

Here’s the topics that are covered on the first day of SOBCon:

trust in building community and participation in a 21st century business
Power positioning: from personal branding to online assets
what to do, know and expect from a blog based business
explore the changes that come with ramping up from business person to CEO
ins and outs of writing for your readers and search engines
expand the conversation into audio and video
tools and strategies for keeping the back office on track
tailoring your web content for the accessibility market

How exciting! It gets better. All the presenters will present – and then have conversations with their listeners. The presenters are not your ‘business school you’d better listen to me’ kind of presenters either. They are the successful bloggers, inspiring speakers and just plain fun people!

See you there?

picture courtesy of flickr.com