This is not the place to write six paragraphs on one post. We don’t need to know how smart you are. We need to know the what of it all – what it is, what it means for me, what do you want me to do.
If you can tell me in a picture, so much the better. I’d rather see a picture from last years event with the date for this year, than a paragraph about the upcoming event. Or use canva.com to create your images — see the picture on the right.
Do you have to be serious all the time? Why not make me smile a little? At the very least, make it interesting.
Know Your Audience
Write for the people you are trying to reach, not for yourself, your associates or your family. Meet a need, provide a service, make a client happy.